WhatsApp + SMS for Saudi SMBs

Relay runs your customer messaging so you can run your business.

WhatsApp and SMS that segment your customers, send the right message, and follow up on their own. Connect your store or number and see it work in minutes.

Start free See how it works

Who it's for: SMBs across Saudi Arabia
Starting at: SAR 149/month
Setup: minutes, not weeks
Channels: WhatsApp + SMS

Automations · AI Sales Agent · Store integration · Arabic support

A shop owner checking her phone beside three Relay status cards: order received, confirmation sent on WhatsApp, cart recovered.

How it works

From order to answered, without you in the middle

Connect your store or number

Your online store, or just your WhatsApp number. No developer needed.

Relay builds your contact list

Orders, carts, and browsing turn into real customer profiles. No spreadsheet, no manual export.

Campaigns and automations run themselves

The right message goes to the right customer, on its own schedule.

The AI Sales Agent covers what you can't

Answers product questions, builds carts, and hands off to you when it's something only you should answer.

Pricing

Three tiers. Pick the one that matches your business

Messaging is billed separately from your plan. Your plan covers the platform, contacts, seats, and automations.

Starter

SAR 149/mo

Contacts included 2,500
Team seats 2
AI conversations/mo —
Active automations 3
Store connections 1

Growth

SAR 549/mo

Contacts included 20,000
Team seats 5
AI conversations/mo 500
Active automations 15
Store connections 3

Pro

SAR 1,499/mo

Contacts included 75,000
Team seats 15
AI conversations/mo 2,500
Active automations Unlimited
Store connections Unlimited

Questions about a bigger contact base or a custom setup? Ask us in the FAQ below.

mada · Visa · Tabby · STC Pay · SAR billing · ZATCA-ready invoicing

Features

Everything running on its own

Automations you don't have to babysit

Set up a message once, and it keeps running no matter how many customers come through.

An AI Sales Agent that actually knows your shop

It answers customer questions using your real products and your real prices, not a generic script.

Cart recovery that happens without you

Anyone who leaves without buying gets a follow-up message automatically.

A real answer to what drove your revenue

See exactly which campaign brought in money, in SAR, without building your own spreadsheet.

Arabic and the Hijri calendar, built in

Not a translation layer bolted on later. Built this way from day one.

Every channel, one customer record

WhatsApp, SMS, and your store data all live on the same profile, so you're never guessing who you're talking to.

Industries

Built for the businesses actually doing the messaging

Fewer failed cash-on-delivery orders
Abandoned carts get a follow-up automatically
Order and shipping updates sent without you lifting a finger

Line illustration of stacked shipping parcels, a roll of packing tape and a phone, with one parcel filled solid ultramarine.

No more sending one blast to every customer
Repeat buyers get treated differently than one-time shoppers
See which campaign actually drove sales, in SAR

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Order confirmations and delivery updates sent automatically
Repeat-order reminders go out without a phone call
Works the same way across every location if you're a franchise

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Booking reminders sent automatically, fewer no-shows
Rebooking nudges bring clients back before they drift
Hours, pricing, and availability answered on WhatsApp without pulling staff off the floor

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Parents who haven't re-enrolled in 60 days get a nudge automatically
Enrollment questions answered on WhatsApp, not by someone on the phone all day
Exam and schedule reminders sent to the right group, not everyone

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Appointment and insurance questions answered in Arabic, around the clock
No added phone staff needed as you add branches
The same messaging quality at every branch, not just the flagship

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Customer messages answered even when you're mid-task
Orders followed up automatically, no sitting by the phone
Set up in minutes, no learning curve

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Compare

Relay, or doing it by hand

	Relay by CEQUENS	Basic SMS	Basic WhatsApp
Automated campaigns	Yes	Manual sends only	Manual sends only
Store integration	Yes	No	No
Arabic + Hijri calendar built in	Yes	Varies	No
Starting price	SAR 149/month	Varies by provider	Free app, no automation

FAQ

Questions, answered plainly

How much does Relay cost?

Relay plans start at SAR 149 per month. Messaging is billed separately, based on what you send.

How fast can I get set up with Relay?

Most Relay stores are live in under 30 minutes. Connect your store or number and go.

Does Relay work with my online store?

Relay integrates natively with your online store, syncing orders, carts, and products automatically.

Does Relay support Arabic?

Relay supports Arabic across content, contact names, and the AI Sales Agent.

What happens if my business outgrows its Relay plan?

You can upgrade your Relay plan at any time, and your contacts, automations, and history carry over.

How is Relay different from sending SMS blasts?

Relay sends messages to the right customer at the right time, based on what that customer has actually done, instead of sending the same message to everyone at once.

Do I need a developer to set up Relay?

No developer is required to set up Relay. Connecting a store or WhatsApp number takes a few clicks.

What if my business needs more than the Relay Pro plan?

Larger contact bases and custom setups are scoped directly with the Relay team.